Written by award winning novelist Melvin Burgess, The Well is part linear TV drama and part immersive game which bridges the gap between TV and digital media.

The exclusive Hollyoaks storyline was woven across multiple platforms, where the more the audience engaged with the story the deeper their experience of the drama and our characters became.

Written by Jonathan Larkin, Proper Messy gave the audience the chance to interact with the central characters via SMS text messages and social media.

At the heart of the Hollyoaks digital model is hollyoaks.com, the official Hollyoaks website, which has over 800,000 regular visitors (around 40% of the TV audience)